2025 Global Business Sentiment Survey

Economic Outlook

June 12, 2025

2025 Global Business Sentiment Survey: Resilience, Risks, and Preparedness

Kroll’s 2025 Global Business Sentiment Survey findings are now available. Register below to receive access.

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Rapid-fire events are reshaping the business environment in real time as an intensifying trade war jolts the global economy. The months ahead will undoubtedly bring additional hurdles, deepening complexity for decision makers across regions and industries. One thing is clear: corporate preparedness and resilience will be paramount.

To understand how organizations spanning continents from Asia Pacific to the Americas are navigating the uncertainty, Kroll conducted the 2025 Global Business Sentiment Survey: Resilience, Risks, and Preparedness. This survey collected insights from 1,200 C-suite executives in financial services, technology, and other industries across more than 20 countries, providing an unparalleled view of the international business landscape.

We invite you to attend our upcoming webinars, where Kroll's experts will provide critical insights and examine benchmark data from the survey including financial health, geopolitical challenges, cyber security vulnerabilities, and the adoption of artificial intelligence. To accommodate different time zones we are offering two webinar sessions. Please reserve your space below.

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How Prepared are Businesses for the Challenges Ahead?

Kroll surveyed 1,200 C-suite executives across more than 20 countries

Cyber Preparedness Gap

8/10 leaders reported that cybersecurity concerns have increased within their organizations over the past year

Geopolitical Blind Spot

Only 3/10 organizations responded feeling very prepared to address geopolitical tensions

Financial Reality Check

Only 9% of respondents are confident in their organization’s financial health, while 18% anticipate a potential restructuring

AI Adoption vs. Governance Gap

93% of organizations have implemented AI tools, while 6/10 surveyed lack basic AI policies for employees

Most Pressing Global Business Challenges for 2025

Our findings highlight the complexity and severity of the challenges—as well as the unique possibilities—businesses face in an increasingly volatile year. Cybersecurity threats, AI developments, economic instability, data privacy concerns and geopolitical tensions ranked among the top five most widespread concerns. This graph highlights the top global challenges that businesses expect to face in 2025 based on the five most commonly selected concerns by respondents.

On-Demand Webinars | 2025 Global Business Sentiment Survey: Resilience, Risks, and Preparedness

Global Findings On-Demand Webinar

In this on-demand webinar with Kroll experts, we examine the key global findings from 2025 Business Sentiment Survey and explore strategies for enhancing organizational resilience using benchmark data and expert insights.

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APAC Findings On-Demand Webinar

During this information-packed webinar replay, Kroll's experts provide critical insights and analyze the survey's benchmark data on corporate financial health, geopolitical readiness, technology solutions, cyber vulnerabilities, AI and other business concerns in APAC region..

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