How Much is Your Management Company Worth in a REIT Roll-up Transaction?
In REIT roll-up transactions, the value of contributed real estate assets is generally understood, as investors are usually comfortable with the well-established methodologies underlying real estate appraisals. The value of the management company is less straightforward, however, and often becomes an area of inordinate focus in roll-up transactions. So why is the management company a source of value and how is that value best determined?
This article published by GlobeSt.com is an update to our studies performed in 2014, 2016, 2019 and 2023 that explores management company valuations from the following perspectives:
- Why it is important to convert to internal management prior to a REIT going public
- The reasons why a manager has value in a roll-up
- Historical trends regarding management company valuations in REIT roll-up and internalization transactions
- Examination of valuation multiples implied by precedent internalization transactions of management companies by equity REITS
- The use of a discounted cash flow analysis to value management companies
- Factors that impact the values of management companies
One of the most important and debated aspects of a REIT roll-up transaction is the value of the management company. There is often concern among the investors about the pitfalls of paying an overly generous price for the management company, which could be dilutive to their investment. The management company should be valued using appropriate, generally accepted methodologies that capture the future expected cash flows of the manager and result in a value that can withstand scrutiny when compared to the management company values in other REIT roll-up and internalization transactions. Given the market’s preference for internally managed REITs, the path to achieving the highest returns for investors in a REIT roll-up IPO includes an internalized management company.
Stay Ahead with Kroll
Transaction Opinions
Our Transaction Opinions solutions span fairness opinions, solvency opinions, ESOP/ERISA advisory, board and special committee advisory, and complex valuations.
Fairness Opinions
Our Opinions practice is a global leader in Fairness Opinions and Special Committee Advisory, ranking #1 for total number of fairness opinions globally in 2025 and over the last 20 years according to LSEG (fka Refinitiv).
Real Estate Advisory Group
Leading provider of real estate valuation and consulting for investments and transactions.
What Are the 10 Largest REIT IPOs?
Kroll's globally ranked fairness opinion practice has worked on six of the ten largest REIT IPOs in history.

Kroll Real Estate Solutions at a Glance
As the leading independent provider of financial and risk advisory solutions, Kroll leverages our insights, data and technology to provide Real Estate companies the foresight they need to create value, minimize risks and make confident decisions.

