According to our analysis, digital chatter relating to risk events was detected, on average, 185 days before the incident peaked on notable mainstream media coverage. This delta represents vital time to prevent or mitigate damage to entities associated with the firm, including its reputation, its assets and especially its executives.
The following chart shows the wave of digital chatter that happened in the days leading up to, and following, an actual risk event. However, as often is the case, a revealing trail of risk signals preceded this trending topic. It’s in the “white space” that occurred in the weeks and months before the damaging wave of digital chatter materializes where private equity firms can gain an early-warning advantage over an emerging risk event.
Understandably, private equity firms struggle to keep pace with digital chatter. There’s simply too much of it, moving too quickly, across too many social media platforms. This leaves little time to detect and react, let alone validate whether or not the information is credible.